Datenschutz

Privacy Policy

07.07.2025

Wenn Sie "Zeitung in der Schule" nutzen, verarbeitet die Bechtle, Graphische Betriebe und Verlagsgesellschaft, (Bechtle Verlag und Esslinger Zeitung) GmbH & Co. KG, Zeppelinstraße 116, 73730 Esslingen Ihre personenbezogenen Daten. Datenschutz und Datensicherheit sind für uns beim Projekt "Zeitung in der Schule", der Nutzung der dazu gehörenden Website und der damit zusammenhängenden Verarbeitung Ihrer personenbezogenen Daten sehr wichtig. Mit dieser Datenschutzerklärung informieren wir Sie, wie und warum wir Ihre Daten verarbeiten und wie wir gewährleisten, dass sie vertraulich bleiben und geschützt sind.

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We take data protection seriously: as a matter of principle, we only process personal data if this is necessary for the provision of a service or offer or if it is provided voluntarily by the user. We also use technical and operational security measures to protect personal data against accidental or intentional manipulation, loss, destruction or access by unauthorised persons. We regularly review and modernise these precautions.

Privacy policy for applications

If you have applied for a job with us, you will find the necessary data protection information here.

Data protection at a glance

What data do we collect?

  • Bestandsdaten (z.B. Namen, Adressen)
  • Kontaktdaten (z.B. E-Mail, Telefonnummern)
  • Inhaltsdaten (z.B. Eingaben in Onlineformularen)
  • Vertragsdaten (z.B. Vertragsgegenstand, Laufzeit)
  • Meta-/Kommunikationsdaten (z.B. Geräte-Informationen, IP-Adressen, ID)

Zur Durchführung von Schulprojekten benötigen grundsätzlich keine Daten von Schülerinnen und Schülern.
Die Zeitung wird als Printausgabe an die jeweilige Schule geliefert oder über einen der begleitenden Lehrkraft per E-Mail zugesandten Zugriff als E-Paper zur Verfügung gestellt.

How do we collect the data?

We collect the data that is generated when you access our digital offers automatically. Otherwise, we collect data based on your entries or messages or through the use of cookies or similar technologies.

What do we use the data for?

Bereitstellung der Inhalte

Projektabwicklung

  • Anmeldung
  • Nutzen des E-Paper-Abonnements
  • Login

Kommunikation

Do we share data?

If you have given your consent or we are otherwise legally authorized to do so, we will pass on your personal data to service providers (e.g., hosting, marketing, sales partners, payment service providers) for the above-mentioned purposes. In such cases, we comply with the legal requirements and, in particular, conclude appropriate contracts or agreements with the recipients of your data to protect your data.

We transfer personal data to other companies within our group of companies or grant them access to this data for administrative purposes. This transfer of data is based on our legitimate business and economic interests or takes place if it is necessary to fulfill our contractual obligations or if the consent of the data subjects or legal permission has been obtained.

Do we transfer data to third countries?

In order to use our digital services, it may be necessary to transfer certain personal data to third countries, i.e. countries where the GDPR does not apply. However, we only allow your data to be processed in a third country if the specific requirements of Art. 44 ff. GDPR are met and thus an adequate level of data protection is guaranteed in that country. This means that the third country must either have an adequacy decision by the European Commission or suitable safeguards in accordance with Art. 46 GDPR or one of the conditions of Art. 49 GDPR. Unless otherwise stated below, we use the currently valid [standard contractual clauses](https://eur-lex.europa.eu/legal-content/DE/TXT/HTML/? uri=CELEX:32021D0914&from=DE “current version of the standard contractual clauses”) for the transfer of personal data to processors in third countries.

How do we secure the data?

In order to protect your privacy and ensure a level of protection appropriate to the risk, we take technical and organizational measures in accordance with legal requirements, taking into account the state of the art, implementation costs, and the nature, scope, circumstances, and purposes of processing, as well as the varying likelihood and severity of threats to the rights and freedoms of natural persons. These measures ensure the confidentiality, integrity, availability, and resilience of your data. This includes, among other things, the use of recognized encryption methods (SSL or TLS) and pseudonymization.

However, we would like to point out that, due to the structure of the Internet, it is possible that the rules of data protection and the above-mentioned security measures may not be observed by other persons or institutions outside our area of responsibility. In particular, unencrypted data disclosed, e.g., by email, may be read by third parties. We have no technical influence on this.

When do we delete the data?

We delete or anonymize your personal data as soon as it is no longer required for the purposes for which we collected or used it.

However, we may still need to store your data until the expiry of the retention obligations and periods imposed by the legislator or supervisory authorities, which may arise from the German Commercial Code, the German Fiscal Code, and the German Money Laundering Act (usually 6 to 10 years). In addition, we may retain your data until the expiry of the statutory limitation periods (i.e., usually 3 years, but in individual cases up to 30 years) if this is necessary for the assertion, exercise, or defense of legal claims. After that, the relevant data will be deleted.

What rights do you have?

  • Information
  • Deletion
  • Correction
  • Objection

You can contact the data protection officer with your request by mail or by email at swmh-datenschutz@atarax.de.

This privacy policy is updated from time to time. The date of the last update can be found at the beginning of this information.

You will find detailed data protection information below.

Wie wir die Inhalte für Sie bereitstellen

Cookies and similar technologies

Wir verwenden Cookies und ähnliche Technologien, um Ihnen die Projekt-Website "Zeitung in der Schule" zur Verfügung stellen zu können sowie zur Sicherstellung der Funktionalität, zur IT-Sicherheit und Betrugsprävention.

Werden zur Verarbeitung Cookies, Gerätekennungen oder andere personenbezogene Daten auf Ihrem Endgerät gespeichert oder abgerufen, erfolgt dies auf einer der Rechtsgrundlagen von Art. 6 DSGVO.

Um den von Ihnen ausdrücklich gewünschten Telemediendienst erbringen zu können, berücksichtigen wir darüber hinaus die Regelungen des § 25 Telekommunikation-Digitale-Dienste-Datenschutz-Gesetz (TDDDG), insbesondere die Erforderlichkeit nach § 25 Abs. 2 Nr. 2 TDDDG.

Auf den Webseiten https://schulprojekte-zeitung.de/ und https://ez.schulprojekte-zeitung.de/ werden keine Tracking- und Analysetools eingesetzt.

Technical provision and security

When our offer is used, we automatically employ essential technologies and process the following information:

  • Information about the accessing device and the software used
  • Date and time of access
  • Websites from which the user accesses our website or which the user visits via our website
  • IP address

The collection of these logs and their temporary storage and processing are necessary to ensure system security and integrity (in particular to ward off and defend against attempts at attack or damage) and are carried out in accordance with our legitimate interest (§ 25 (2) No. 2 TDDDG, Art. 6 (1) f GDPR).

The storage period for this log data is usually seven days; for reliable detection of AI bots, it is 30 days. From this point on, this specific server log data is anonymized based on our legitimate interest in statistical evaluation to assess AI bots and their impact on our content (Art. 6 (1) f GDPR).

The legal basis for the aforementioned data processing is our legitimate interest pursuant to Art. 6 para. 1 sentence 1 lit. f) GDPR.

Abspielen von Videos

Um Ihnen Filme anzeigen zu können, betten wir Videos mit Hilfe des Videoplayers von YouTube in unsere Webseite ein. Dabei verwenden wir den No-Cookies-Modus, so dass kein Zugriff auf Ihr verwendetes Gerät erfolgt.

Das Ausspielen der Videos erfolgt aufgrund unseres berechtigten Interesses gem. Art. 6 Abs. 1 S. 1 lit. f) DSGVO.

Bitte beachten Sie die Datenschutzhinweise von Youtube, wenn Sie sich das Video auf Youtube ansehen.

Wie wir das Projekt abwickeln

Anmeldung

Für die Teilnahme am Projekt müssen Sie sich als Lehrer/-in bzw. Projektleiter/-in ein digitales Benutzerkonto (Account) anlegen, mit dem Sie einen Projektzeitraum auswählen und sich für diesen anmelden können. Dazu verarbeiten wir neben Angaben zur Schule und Klasse auch folgende persönliche Daten:

  • Anrede
  • Vorname
  • Nachname
  • E-Mail
  • Telefonnummer (freiwillige Angabe).

Die Verarbeitung dieser Daten erfolgt zur Vertragserfüllung gem. Art.6 Abs.1 S.1 lit.b) DSGVO.

Sie können den Account löschen lassen, sobald er nicht mehr für eine Teilnahme an den Projekten von "Zeitung in der Schule" erforderlich ist. Die Löschung kann auch ohne Aufforderung nach Beendigung des jeweiligen Projekts erfolgen, spätestens aber nach vier Jahren Inaktivität.

When you contact us

Contacting us

When you contact us, we only collect personal data (e.g. name, e-mail address, telephone number) if you provide it to us voluntarily. This information is expressly provided on a voluntary basis. The purpose of processing your data is to process and respond to your enquiry. This is also our legitimate interest in data processing in accordance with Art. 6 para. 1 sentence 1 lit. f) GDPR.

In the case of a telephone enquiry, your data will also be processed by telephone applications and in some cases also via a voice dialogue system in order to support us in the distribution and processing of enquiries.

We will delete your data that we have received in the course of contacting you as soon as your request has been fully processed and no further communication with you is required or requested by you.

What else you should know

Controller

Bechtle, Graphische Betriebe und Verlagsgesellschaft
(Bechtle Verlag und Esslinger Zeitung) GmbH & Co. KG

Zeppelinstraße 116
73730 Esslingen

Data Protection Officer

atarax group of companies

Luitpold-Maier-Str. 7
D-91074 Herzogenaurach
Phone: 09132 79800
Email: swmh-datenschutz@atarax.de.

Your rights

  • In accordance with Art. 15 GDPR, you have the right to request information about your personal data processed by us. In this context, you also have the right to receive a copy of your personal data processed by us in accordance with Art. 15 para. 3-4 GDPR.
  • In accordance with Art. 16 GDPR, you can immediately request the correction of incorrect or the completion of your personal data stored by us.
  • In accordance with Art. 17 GDPR, you can request the erasure of your personal data stored by us.
  • In accordance with Art. 18 GDPR, you can request the restriction of the processing of your personal data.
  • In accordance with Art. 20 GDPR, you can request to receive your personal data that you have provided to us in a structured, commonly used and machine-readable format and you can request the transfer to another controller.
  • In accordance with Art. 7 para. 3 GDPR, you can revoke your consent once given to us at any time. This means that the processing carried out on the basis of the consent prior to the revocation was lawful and has the consequence that we may no longer continue the data processing based on this consent in the future.

Right to object

If your personal data is processed on the basis of legitimate interests in accordance with Art. 6 para. 1 sentence 1 lit. f) GDPR or Art. 6 para. 1 sentence 1 lit. e) GDPR, you have the right to object to the processing of your personal data in accordance with Art. 21 GDPR. In the event of such an objection, we will no longer process your personal data unless we can demonstrate compelling legitimate grounds for the processing which override the interests, rights and freedoms of the data subject or for the establishment, exercise or defence of legal claims.
In the case of direct marketing, you have the right to object at any time to the processing of personal data concerning you. If you object to processing for direct marketing purposes, the personal data will no longer be processed for these purposes.

Right to lodge a complaint with the supervisory authority

You have the right to lodge a complaint with a data protection supervisory authority against the processing of your personal data if you feel that your rights under the GDPR have been violated. As a rule, you can contact the supervisory authority of your usual place of residence, your workplace or our company headquarters.

Data protection information in the GTC

With this privacy policy, we fulfil the information obligations under the GDPR. Our General Terms and Conditions also contain data protection information. These explain in detail how your personal data, which we require to fulfil contracts and for the purpose of identity and credit checks, is processed.

Changes to the privacy policy

We reserve the right to change or adapt this privacy policy at any time in compliance with the applicable data protection regulations.