If you would like to use the freely available digital services of Süddeutsche Zeitung GmbH, you can conclude a contract with advertising with us under the following conditions:
By clicking the button "I agree" a usage contract ("contract with advertising") is concluded between you and us, Süddeutsche Zeitung GmbH:
We provide you with journalistic content together with personalized advertising, advertising tracking, usage analysis and external multimedia content. For this purpose, we enable you to use the freely available content of SZ.de (and insofar as you do not wish to access SZ Plus articles).
For this purpose, you also provide certain personal data and allow its processing (information such as cookies, device identifier, IP address, etc.) for the following purposes:
We process your data provided for the contract with advertising based for the fulfillment of the contract as shown in these data protection notices. You may submit data protection declarations (objection) for this data processing at any time in accordance with § 327q Abs.1 BGB in the footer of www.sz.de.
You are generally entitled to a right of withdrawal for distance contracts (§ 356 BGB).
If you object to the data processing - this is possible in the footer of www.sz.de under readers without subscription the link "Objection" - we will terminate the contract with advertising without notice, as the continuation is economically unreasonable for us due to the omitted advertising opportunities. With the termination, the use of SZ.de ceases. You can make use of our SZ Plus subscriptions at any time or conclude a contract with advertising again.
You may terminate the contract with advertising at any time with immediate effect by selecting the link "Cancel contract with advertising" in the footer of www.sz.de under Readers without subscription and canceling on the confirmation page that opens. This will result in the immediate termination of the contract with advertising. Upon termination, the use of SZ.de will cease. You can take advantage of our SZ Plus subscriptions at any time or conclude a contract with advertising again.
If you want to use SZ.de on different devices, you must conclude a contract with advertising for each device. Also for an objection to the data processing and for the termination it is necessary that you do this with each device. It is not possible for us to identify you across devices, so we can neither assign the conclusion of contracts nor their termination to you based on the devices you use.
The use of programs that ensure that advertising contained on web pages is not displayed to the viewer (adblocker or advertising filters) violates these contractual conditions after the conclusion of the contract with advertising and entitles us to terminate the contract without notice.
The law of the Federal Republic of Germany shall apply exclusively to legal relationships between you and us. Should individual provisions of these Terms of Use be invalid, this shall not affect the remainder of the contract with Advertising.
These contract conditions can be retrieved and printed out by you above under "save as pdf" or collected from our SZ-Service Zentrum München, Fürstenfelder Str. 7, 80331 Munich, Germany, Mon. to Thurs. 10 am to 6 pm, Fri. 10 am to 4 pm.
Süddeutsche Zeitung GmbH, Hultschiner Str. 8, D- 81677 München, Germany
Geschäftsführer: Dr. Christian Wegner (Vors.), Johannes Hauner, Dr. Karl Ulrich, Amtsgericht München HRB 73315.
Süddeutsche Zeitung Digitale Medien GmbH, Hultschiner Str. 8, D- 81677 München, Germany
Geschäftsführer: Johannes Hauner, Amtsgericht München HRB 129987.
Phone: +49 89 2183-0
Email: kontakt@sz.de
Email-privacy: datenschutz@sz.de
In order to further develop and improve our products, we require usage analysis. This evaluates visitor flows and includes information on behavior, interests or demographic information on visitors, such as age or gender, as pseudonymous values. This allows us to identify when our digital offerings are most frequently used, which functions are reused, and which areas require optimization. For these purposes, profiles, i.e. data summarized to a usage process, are created and information is stored in and read from a browser or terminal device.
The information collected includes, in particular, websites visited and elements used there as well as technical information such as the browser used, the computer system used and information on usage times. IP addresses are also stored.
We use an IP masking procedure (i.e. pseudonymization by shortening the IP address) to protect the data. In general, the data stored in the context of usage analysis, A/B testing of different versions of our online offers or its components and optimization is not clear data from you (such as e-mail addresses or names), but pseudonyms, so that neither we nor the providers of the software used, who act for us as processors, know your actual identity.
To help you find relevant information more quickly and reliably when using our digital offerings, we offer you the option of personalizing our digital offerings for yourself - for example, by marking certain articles or topics as bookmarked via "Meine SZ. We can also display suitable information to you via your interests. We advertise our products and also offer our services on third-party websites. Of course, these should fit your needs. For this purpose, we use your interests, which we have obtained through our usage analysis. In doing so, we can also determine whether our advertising is effective and what success it has.
Like our print products, our digital products are subject to the requirements of credible and professional quality journalism. That costs money, which is why we offer selected third parties advertising space in our digital products for usage-based advertising - similar to ads in the print products. To play out the content, the respective advertising partner uses its own technologies and cookies. With the help of the insights gained from your usage, ads and content can be played out in a more targeted manner, the user-friendliness of the digital offerings can be improved, and new products can be developed. You can find an up-to-date overview of these third parties in the privacy settings. We are also keen to limit the number of third parties. These third parties are subject to constant review, so it may be that third parties are added or dropped. However, you have an up-to-date overview at all times. The way in which the third parties are selected and their use of advertising space for personalized ads does not change.
In order to manage this type of advertising in a privacy-compliant manner, we use the Transparency and Consent Framework of the IAB Europe 2.2. This set of rules of the Interactive Advertising Bureau Europe ("IAB Europe"), an industry association for online marketing, defines and monitors the privacy-compliant playout of advertising.
Purposes
IAB Europe has defined the following processing purposes:
Cookies, device or similar online identifiers (e.g. login-based identifiers, randomly assigned identifiers, network based identifiers) together with other information (e.g. browser type and information, language, screen size, supported technologies etc.) can be stored or read on your device to recognise it each time it connects to an app or to a website, for one or several of the purposes presented here.
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Most purposes explained in this notice rely on the storage or accessing of information from your device when you use an app or visit a website. For example, a vendor or publisher might need to store a cookie on your device during your first visit on a website, to be able to recognise your device during your next visits (by accessing this cookie each time).
Advertising presented to you on this service can be based on limited data, such as the website or app you are using, your non-precise location, your device type or which content you are (or have been) interacting with (for example, to limit the number of times an ad is presented to you).
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Information about your activity on this service (such as forms you submit, content you look at) can be stored and combined with other information about you (for example, information from your previous activity on this service and other websites or apps) or similar users. This is then used to build or improve a profile about you (that might include possible interests and personal aspects). Your profile can be used (also later) to present advertising that appears more relevant based on your possible interests by this and other entities.
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Advertising presented to you on this service can be based on your advertising profiles, which can reflect your activity on this service or other websites or apps (like the forms you submit, content you look at), possible interests and personal aspects.
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Information about your activity on this service (for instance, forms you submit, non-advertising content you look at) can be stored and combined with other information about you (such as your previous activity on this service or other websites or apps) or similar users. This is then used to build or improve a profile about you (which might for example include possible interests and personal aspects). Your profile can be used (also later) to present content that appears more relevant based on your possible interests, such as by adapting the order in which content is shown to you, so that it is even easier for you to find content that matches your interests.
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Content presented to you on this service can be based on your content personalisation profiles, which can reflect your activity on this or other services (for instance, the forms you submit, content you look at), possible interests and personal aspects, such as by adapting the order in which content is shown to you, so that it is even easier for you to find (non-advertising) content that matches your interests.
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Information regarding which advertising is presented to you and how you interact with it can be used to determine how well an advert has worked for you or other users and whether the goals of the advertising were reached. For instance, whether you saw an ad, whether you clicked on it, whether it led you to buy a product or visit a website, etc. This is very helpful to understand the relevance of advertising campaigns.
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Information regarding which content is presented to you and how you interact with it can be used to determine whether the (non-advertising) content e.g. reached its intended audience and matched your interests. For instance, whether you read an article, watch a video, listen to a podcast or look at a product description, how long you spent on this service and the web pages you visit etc. This is very helpful to understand the relevance of (non-advertising) content that is shown to you.
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Reports can be generated based on the combination of data sets (like user profiles, statistics, market research, analytics data) regarding your interactions and those of other users with advertising or (non-advertising) content to identify common characteristics (for instance, to determine which target audiences are more receptive to an ad campaign or to certain contents).
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Information about your activity on this service, such as your interaction with ads or content, can be very helpful to improve products and services and to build new products and services based on user interactions, the type of audience, etc. This specific purpose does not include the development or improvement of user profiles and identifiers.
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Content presented to you on this service can be based on limited data, such as the website or app you are using, your non-precise location, your device type, or which content you are (or have been) interacting with (for example, to limit the number of times a video or an article is presented to you).
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The use of our publications, in particular the journalistic content, is permitted exclusively for personal, non-commercial purposes, unless the user has applied for the right to commercial use on an individual basis when registering. Passing on the content to third parties is prohibited, regardless of the purpose and type of passing on. Any further use is prohibited without the express consent of the publisher, irrespective of any possible protection of this content under the German Copyright Act (UrhG) and irrespective of the scope of such legal protection. In particular, it is not permitted to use our publications, in whole or in part, for the purpose of producing, supporting, improving or operating other news and information offerings or for other (commercial) purposes a) using technical aids such as crawlers, spiders, by means of scraping or text and data mining; b) to edit or otherwise change, translate, reformulate, shorten or summarize with the help of artificial intelligence programs; or c) to publish or make available to defined groups of persons or individual third parties, whether in their original form or in edited, translated, reformulated, abridged, expanded or summarized form, regardless of the means of transmission (online or otherwise) in any form. Actions that are mandatorily permitted under copyright law remain unaffected by the above provisions. Uses that are not permitted under copyright law are not permitted by the above provisions, even in individual cases. Furthermore, it is not permitted to use our publications for the training, development and/or improvement of (generative) AI systems. In particular, the publisher expressly reserves the right to text and data mining within the meaning of Section 44b UrhG.
Further rights, in particular the right to commercial use of journalistic content (e.g. republication) as well as transferable rights of use, media monitoring and analysis, multi-user licenses or licenses for libraries and schools can be acquired via www.sz-archiv.de. Rights to create an electronic press review can be obtained from Presse-Monitor Deutschland GmbH (PMG) (www.pressemonitor.de).